Are the advertisements clearly identified as such and do they have a real economic value in the service ?
Use
A People
B Planet
B Prosperity
Difficulty
**
Priority
High
Recurrence
OnUpdate
Tests
Are the ads skippable?
Are the advertisements visually clrealy identifiable by the user?
From an ethical standpoint, are advertisements related to site content or user behavior? Are there a Responsible Digital policy or at least KPIs on the interest of advertising for the user?
Precisions
Targeted or untargeted advertising can be an essential source of revenue for the digital service, the added value must be sufficient to justify these promotional inserts, and users must be able to distinguish these advertising banners from the contents of the service.
Use Case
Benefit analysis
Additional elements
Operational issues related to the project
Rule for assessing the level of compliance of the criterion
Formalisés = 100 ; prévus = 75 ; Identifiés = 50 ; Non = 0 / 100
Life cycle
Conception
4 other criteria related to the recommendation: Value: design an ethical Digital Service, in line with your values
Methodology
Does the service avoid Dark Patterns ?
Use
Are rules in terms of respect for the user in place ?
Use
Are the legal display and communication standards on the RGAA (public service and private company with more than € 250 million turnover) taken into account ?
Use
How well is the user's attention controlled by the service ?